The Deena Jo Heide-Diesslin Foundation Challenge Match Scholarship

The Deena Jo Heide-Diesslin Foundation was established in 2011 by David H. Diesslin, CFP®, former chair of the Board of Directors for CFP Board, to honor the memory of his late wife, Deena, with an emphasis on empowering women and other underrepresented populations through education.

Deena Jo Heide-Diesslin

When CFP Board launched the CFP Board Center for Financial Planning in late 2015, there was a natural synergy between the missions and visions of the two organizations that emerged during conversations with Mr. Diesslin. Building on Deena’s passion for empowering individuals through education, Dave seized the opportunity to make an impact in the financial planning profession while honoring the memory of his late wife. And with that, The Deena Jo Heide-Diesslin Foundation Challenge Match Scholarship at the CFP Board Center for Financial Planning was created.

About the Scholarship

This scholarship will directly advance workforce development by providing financial support to U.S. residents seeking to complete the education requirements for CFP® certification through a CFP Board Registered Baccalaureate or Certificate Program. The scholarship is not open to students at the graduate level or above.

Individuals eligible for the scholarship will have a demonstrated financial need and come from underrepresented populations within the financial planning profession in terms of gender, race, ethnicity, disability or sexual orientation. Scholarship recipients must be eligible to become a CFP® professional and will be required to pass a background check and provide documentation of tuition need / certificate program costs prior to receiving their award.

How to Apply


The next application window for this scholarship will open in August 2020.

Please note that applications will only be accepted through the online portal. Please do not attempt to submit application materials via mail, fax or email.

How the Challenge Match Works

Your gift to the scholarship will be doubled through a dollar-to-dollar match from the Foundation.

How to Donate

If you would like to make a lasting impact in someone’s life by supporting the scholarship, please complete the scholarship donation form or donate online. If you have questions, please contact us at or 202-379-2237.

Donate to the Scholarship [PDF]Donate Online

Thank You to Our Donors

Center for Financial Planning and The Deena Jo Heide-Diesslin Foundation gratefully acknowledge the generous, visionary support for the scholarship from the following donors:

  • Stuart H. Armstrong II, CFP®
  • Stacey Barrick, CFP®
  • Jack Brod, CFP®
  • Craig Brooks, CFP®
  • David C. Bobrowsky, CFP®
  • Brian Carlton, CFP®
  • Deborah Chapman Goldstein
  • Carina Diamond, CFP®
  • Faye Katherine Doria, CFP®
  • Bob & Sue Glovsky
  • Charles and Judith Goldman
  • Adam Grenier, CFP®
  • Richard P. Hohol
  • Even Hunter, CFP®
  • Kirsten Ismail, CFP®
  • Susan John, CFP®
  • Kansas State University – Personal Financial Planning Program
  • Diane LaVigna-Wixted
  • The Milic Family
  • Marilyn Mohrman-Gillis and Jack Gillis
  • Randy Morris, CFP® & Nancy Morris
  • James Pearman, Jr., CFP®
  • David Peterson, CFP®
  • Principal Quest Foundation
  • Thomas R. Robinson, PhD, CFP®
  • Karen P. Schaeffer, CFP®
  • Barbara Schelhorn, CFP®
  • Robert Schwarz, CFP®
  • Richard Stone, CFP®
  • Rochelle Zeidman