The Deena Jo Heide-Diesslin Foundation Challenge Match Scholarship

In 2011, David H. Diesslin, CFP®, established The Deena Jo Heide-Diesslin Foundation in memory of his wife, Deena, who passed away after a long, valiant battle with cancer. Deena was a courageous fighter, teaching and giving to the end. The goal of Deena Jo’s foundation is to promote, encourage, and foster nonprofits, with a particular emphasis on empowering women and other underrepresented populations through education.

When CFP Board launched the CFP Board Center for Financial Planning in late 2015, there was a natural synergy between the missions and visions of the two organizations that emerged during conversations with Dave Diesslin, former Chair of the Board of Directors for CFP Board. Building on Deena’s passion for empowering individuals through education, Dave seized the opportunity to make an impact in the financial planning profession while honoring the memory of his late wife. And with that, The Deena Jo Heide-Diesslin Foundation Challenge Match Scholarship at the CFP Board Center for Financial Planning was created.

About the Scholarship

This scholarship will directly advance workforce development by providing financial support to individuals from underrepresented populations seeking to complete requirements for CFP® certification through a CFP Board-Registered Program. Individuals eligible for the scholarship will be U.S. residents that have a demonstrated financial need to cover the costs of their undergraduate financial planning tuition or certificate program and come from underrepresented populations within the financial services profession (gender, race, ethnicity, disability and/or sexual orientation). Scholarship recipients will be required to pass a background check prior to receiving their award and provide proof of their undergraduate tuition need / certificate program costs.

This is a scholarship of up to $5,000 for those attending certificate programs and up to $10,000 for those attending undergraduate programs, depending on their tuition/certificate program costs. Scholarship awards will be disbursed over two years.

Apply for the Scholarship

The 2019 Application for The Deena Jo Heide-Diesslin Foundation Challenge Match Scholarship has closed. The deadline for submissions was October 4, 2019. All applicants will receive a notification regarding their application status by December 6, 2019. If you have any questions, please send an email to scholarships@cfpboard.org.