September 2017 Newsletter

From the Desk of Marilyn Mohrman-Gillis, Executive Director

September 2017

Since our last update, the CFP Board Center for Financial Planning has continued to make significant progress in each of our three focus areas:

  • Workforce Development – launched Financial Planner Re-Entry Initiative with leading consultant and five firms to pilot internships for experienced professionals seeking to reenter the workforce in financial planning.
  • Diversity – launched a multi-phase, national study to examine racial diversity in the financial planning profession – where it stands and how to move it forward.
  • Academic Home – held the first-ever Financial Planning Teaching Program for aspiring faculty, announced Financial Planning Review, a new academic journal and laid the groundwork for the second annual Academic Research Colloquium for Financial Planning and Related Disciplines.
And we continue to welcome your participation in our “I am a CFP® Pro” campaign and WIN-to-WIN Mentorship Program, as well as your support of our scholarship programs. You can read more about these and other Center initiatives below. The Center recently released a video that highlights our accomplishments and encourages support for our important work to advance the financial planning profession. I encourage you to take a few minutes to watch the video and share it with your friends and colleagues. Our Capital Campaign has raised $7.9 million in gifts and pledges and we are truly grateful to our corporate sponsors and individual donors who are making the Center’s programs possible. I encourage you to consider the impact your gift could have on the Center’s ability to create a more diverse and sustainable financial planning profession. We will continue to provide you with newsletter updates and we invite you to visit our website for additional Center news and announcements. Warm Regards,

  • Return to Work with the Financial Planner Re-Entry Initiative: Do you know a professional who is looking to re-enter the workforce and is interested in a financial planning career? If so, refer them to the Center’s Financial Planner Re-Entry Initiative (FPRI), a new program for qualified professionals that features paid return-to-work internships at top financial planning firms around the country. Internship opportunities will be offered throughout 2017-18 and will be posted on the FPRI webpage as they become available. Qualified candidates are encouraged to visit the webpage now to submit a résumé for internships positions available this fall.
  • Center Announces New Academic Journal: The financial planning profession is taking a major step forward with Financial Planning Review, a double-blind, peer-reviewed academic journal from the Center for Financial Planning. Published by John Wiley & Sons quarterly beginning in mid-2018, the Review will be available to all CFP® professionals at no cost and will feature high quality scholarly research on topics relevant to the financial planning practice, including financial planning; portfolio choice; behavioral finance; household finance; psychology and human decision-making; financial therapy, literacy and wellness; consumer finance and regulation; and human sciences. The journal’s co-editors are Vicki Bogan, Ph.D., Cornell University; Chris Geczy, Ph.D., Wharton School, University of Pennsylvania; and John Grable, Ph.D., CFP®, University of Georgia. The Review will be available electronically from the Wiley Online Library and the Center for Financial Planning Body of Knowledge website, which will be launched in 2018. The website will contain additional papers, videos, and interactive capabilities that will bring additional relevance to financial planning practitioners and firms.
  • 2018 Academic Research Colloquium for Financial Planning and Related Disciplines: The Center has issued a call for papers and posters for the second annual Academic Research Colloquium, to be held February 20-22, 2018, in Arlington, VA. Building upon the success of the inaugural 2017 Colloquium, this international meeting of researchers, practitioners and graduate students is designed to be a showcase for rigorous, relevant research within financial planning and disciplines related to the financial planning practice. Awards in the amount of $2,500 will be presented to the best research papers on behavioral finance, insurance/risk management, investments and consumer finance, as well as to the best paper by a graduate student. The deadline for submitting a paper or abstract is September 22. Additional information about the Colloquium and the submission process is available here. Register today to receive a $100 early bird discount.
  • First Columbia University Financial Planning Teaching Program is a Success: On May 22-26, 2017, the Center and Columbia University School of Professional Studies held the first Financial Planning Teaching Program, a five-day seminar for current faculty and CFP® professionals looking to become adjunct or full-time instructors in a CFP Board Registered Program. There were 34 participants and all who completed a post-program survey indicated they were satisfied or very satisfied with the program. One attendee stated they most appreciated “the opportunity to meet and learn from quality educators in the company of other experienced professionals. Very inspirational!” The next Financial Planning Teaching Program will be held January 8-12, 2018. Learn more and register.
  • Promote the “I am a CFP® Pro” Campaign: Since the launch of the “I am a CFP® Pro” campaign in April, many of you have joined the conversation through social media. We encourage you to continue sharing your stories on Instagram and Twitter using hashtag #CFPPro on why you chose to join the profession and why young people should consider becoming a financial planner. The Center is also seeking out organizations that can spread this message to young people, including schools and alumni associations. We welcome any introductions or referrals to such organizations. Please contact Eddy Demirovic at or 202-379-2253.
  • Support Aspiring CFP® Professionals Through Scholarships: In April, the Center proudly announced the first recipients of scholarships awarded by The Milton Stern Scholars Fund and The Deena Jo Heide-Diesslin Foundation Challenge Match Scholarship Fund. Both programs provide financial support for those starting or completing their financial planning education and attaining CFP® certification, with a focus on underrepresented populations. The Center encourages you to consider a gift to these funds, which are dependent on contributions to continue granting awards. If you are interested in making a donation or establishing your own named scholarship program through the Center, please contact Rochelle Zeidman at or 202-379-2255.
  • Mentor a Woman Seeking CFP® Certification: The WIN-to-WIN Mentorship program, launched just last spring, has facilitated over 860 engagements between mentors and women seeking CFP® certification. We have over 500 mentors, but are looking for additional mentors willing to provide advice and encouragement to women to help them through the certification process. Be part of this important program to address the low percentage of women in the financial planning profession. Learn more and sign up to become a mentor.
  • Center Names Managing Director for Development: Rochelle Zeidman has been named as the Center’s first Managing Director for Development. In this role, Rochelle will lead the planning and implementation of the Center’s fundraising campaigns, programs and events, as well as the development of partnerships that will support the Center’s important initiatives. Prior to joining the Center team, Rochelle raised more than $600 million for organizations such as the American National Red Cross, NPR, and United Way Worldwide.
  • Paper Submission Deadline for Academic Research Colloquium: September 22 is the new deadline for submitting a paper or abstract for presentation at the Academic Research Colloquium, which will be held on February 20-22, 2018 in Arlington, Virginia. Additional information about the Colloquium and the submission process is available here.
  • Sponsorship Opportunities at the Academic Research Colloquium and CFP Board Registered Program Conference – firms and organizations interested in sponsoring and exhibiting at the upcoming Colloquium and Conference can download the sponsorship prospectus and contact Beth Klein at 202-864-5186 or The two back-to-back events are the largest gathering of financial planning programs in the country, with unique opportunities to build relationships, grow your talent pipeline and demonstrate your commitment to the profession. Opportunities are limited and available on a first-come, first-served basis, so secure your spot today!
  • Visit us at the FPA Annual Conference: The Center is pleased to participate in the upcoming Financial Planning Association’s annual conference on October 2-3 in Nashville. If you are planning to attend, we encourage you to stop by our booth in the exhibitor hall to get the latest Center updates and join us in exciting social media activities onsite. Center updates will also be shared in a CFP Board Update breakout session.
  • Call for Papers for Financial Planning Review: The Call for Papers for Center’s new academic journal, Financial Planning Review, will be released on October 5, 2017. Submissions will be subject to a double-blind peer-review by respected researchers from a variety of academic disciplines and research methodologies. Stay tuned for more information.
  • Diversity Research Study: The Center has begun inviting stakeholders to contribute their insights to a multi-phase, national study on the topic of racial diversity in the financial planning profession. The study supports Center’s efforts to foster greater diversity within the profession by identifying the most important causes of the lack of diversity among financial planners and identifying solutions to this shared challenge. If you are contacted and asked to complete a brief survey, we encourage you to participate. The research is being conducted by Fondulas Strategic Research and its partner Focus Pointe Global.
  • Financial Planner Reentry Initiative: Firms interested in participating in this innovative workforce development program and increasing the number of senior-level financial planning professionals in their ranks can contact Eddy Demirovic at or 202-379-2253 for more information. The Center is grateful to the firms participating in the initial FPRI pilot: Edelman Financial Services and United Capital, both of which are sponsored by TD Ameritrade Institutional; Luma Wealth and Yeske Buie, sponsored by Schwab Foundation; and Fidelity Investments.

We are very pleased to report that the Capital Campaign has raised over $7,900,000 in corporate and individual commitments through August 31, 2017. A listing of our corporate sponsors and donors is available here.

To make a tax-deductible donation to the Center, please click here or contact us at 800-487-1497. If your company is interested in sponsoring the Center, please contact Rochelle Zeidman at or 202-379-2255. 100% of your contribution will go toward funding the Center’s programs.

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